Omega Labeling Solutions

taking your labels from the ordinary to the extraordinary

Universities spend millions of dollars developing new dining concepts and designs for their students; however, they continue using generic packaging with uninspired labeling for the food items the concept offers. Certainly a white mailing label with information identifying the item is better than nothing, but if your goal is to increase your sales, the label has to do more than that. It has to be informative and appealing.

But don't take our word for this.  According to Lynne Ometer, MS, MHA, RD, Director, Food & Nutrition Services at Emory Hospitals as quoted in Foodservice Management:

“In general, my advice for grab ‘n go is that like anything, merchandising has a lot to do with it. In terms of food that you package yourself, the more attractive you can make it look, the better.

Grab ‘n go items should look upscale and fresh. Handwritten labels won't do as well as professionally done printed labels. It's all about image, so put that effort into merchandising.

Consistency is very important, also. Each package of a certain item should look the same — have the same look, same amount and same presentation. Otherwise, people will be picking up each package, trying to get the best one.

And of course there's the basics: carefully date, rotate, and keep everything fresh.”

So how do you get that result? There is no "one label fits all" mentality at Omega Labeling Solutions. Rather, we help you determine what your goals are and how your labels can accomplish those goals. As students become more discriminating in not only their tastes but in their healthier food choices, labeling becomes more vital than ever before.

For only pennies a label, you can increase your sales dramatically. Whether you outsource your printing to us, use laser labels, or print your labels in-house, we can give you all the options available and let you make the decision. Simply put--we help you take your labels from the ordinary to the extraordinary and that means profitability.

 

 

 

 

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